Muz Muz is a Brooklyn-based artisan shop and café focused on sustainability, wellness, and community. Known for its organic, lab-tested CBD and THC products, the space also serves vegan drinks made with house-made plant milks, herbal infusions, and infused lattes.

The packaging redesign for Muz Muz’s CBD gummies introduced recyclable cardboard boxes in place of plastic, aligning with the brand’s eco-conscious values. The rebrand also included a new logo, inspired by the playful form of gummy bears, to better reflect the product’s character and artisanal quality. Below are two of the final design options.